Brand + web design services
LOGOS & BRANDING
Whether launching something new or refreshing an existing brand, I craft visual identities that are bold, professional, and cohesive.
WEBSITE DESIGN
I design websites that are simple to manage and built to attract attention, with a focus on clean, effective Squarespace or Wordpress sites.
DESIGN RETAINER
I provide dedicated, ongoing design support for businesses that need steady creative help for campaigns and evolving brand needs — without adding a full-time designer to the team.
Logos + Brand Identity
Ready to elevate your business and stand out? I specialize in crafting bold, bright, and memorable branding that connects with your audience and reflects your unique story.
With a blend of design expertise and brand insight, I go beyond creating a great logo — I develop a cohesive brand identity system that supports your business as it grows. From your logo and color palette to typography and brand guidelines, every detail is designed to help your business look professional, consistent, and confident across all platforms. See below for the steps of the creative planning process.
1 ★
Consult
After our initial consultation, I’ll provide a detailed proposal and quote tailored to your business goals. Once you’re ready to move forward, we’ll kick off the creative planning process.
2 ★
Strategy
We’ll dive into your business goals, audience, and challenges at our in-person or virtual meeting. I'll research to understand your market and competitors. Together, we’ll define a clear strategy for your logo, brand identity, and overall visual presence.
3 ★
Design
Next, I’ll present 2–3 customized design directions, like style or mood boards, so you can see your brand vision coming to life. From there, I’ll create rough logo options based on your chosen direction, refining them until they’re perfect. Finally, your full brand identity system—patterns, icons, business cards, stationery, and social media graphics—will be tailored to your style, leaving a consistent, lasting impression across all collateral.
4 ★
Launch
You’ll get a complete brand style guide and all digital files for your logo and identity system, keeping your brand consistent and ready to shine. From websites and packaging to ads and marketing materials, I can help bring your brand to life across every platform.
Website Design
Ready to elevate your online presence? I create custom, easy-to-manage websites that make your business stand out and help customers find and recognize you online.
Stay confident managing your digital presence with user-friendly tools, modern layouts, and guidance every step of the way.
Not sure where to start with web hosting or domain names? I’ll walk you through it all in plain language. I specialize in WordPress and Squarespace websites and will recommend the best platform for your goals and comfort level.
Your website will be customized with your brand’s colors, fonts, and graphics to create a cohesive, professional look. I combine strategic design with thoughtful details, like CSS styling, custom icons, responsive layouts, basic SEO setup, and keyword suggestions. I can also help secure your domain name and set up Google Analytics for tracking your success.
Want more features? I can integrate booking systems, blogs, chat plugins, online stores, and more.
My goal is to make web design simple and stress-free. See my web design steps below and fill out an inquiry form to get started.
1 ★
Consult
After our initial consultation, I’ll provide a detailed proposal and quote tailored to your business goals. Once you’re ready to move forward, we’ll kick off the creative planning process.
2 ★
Strategy
We’ll kick things off with a collaborative meeting to discuss your goals, audience, and what makes your business unique. Together, we’ll define your brand voice and create a plan for your website’s design, content, and structure.
After some research I'll provide a sitemap outlining your site’s layout and SEO strategy. Once that’s set, you can send over your copy and images, or choose a package that includes custom writing and photo sourcing.
3 ★
Design
Next, I’ll present a preview of your website mockups so you can see your new design taking shape and share any feedback. Once approved, I’ll begin building the full site, bringing our plan to life and making final refinements until everything looks perfect.
4 ★
Launch
Before launch, I’ll thoroughly test your website, including contact forms and functionality across multiple browsers and devices. I’ll walk you through how to manage and update your site in a shorten training session.
Then it’s launch time! You’ll receive all your login details, reference materials, and any other add-ons you may need.
What my clients are saying
"I came to Mel without a clear plan for my website, not sure what I wanted to convey. She took my thoughts and ideas, and made a beautiful website, incorporating small details I had mentioned in artful ways. She was pleasant, flexible, and had great ideas. I highly recommend!"
Kayla Ruano Gowdy, Social Worker
Design Retainer
Keep your brand looking consistent, current, and creative with a monthly graphic design retainer. It’s a flexible, ongoing partnership that ensures your visuals stand out and stay cohesive.
A retainer gives you a set number of design hours each week or month, reserved just for you to use however you need. Without the cost or commitment of hiring a full-time designer, you’ll have professional design support on standby.
Whether it’s digital or print design, fresh ad campaigns, or a full brand revamp, your retainer hours can cover it all. I’ll handle updates, redesigns, and marketing materials that keep your business looking professional and on-brand. With predictable billing and set scheduling, you’ll always have a designer ready to bring your next idea to life.
