I'm Mel Groulx!

Independent designer, mom, maker, explorer at heart.

I'm a freelance brand and web designer based in Dorchester, Ontario — working with local businesses in London and across Canada. I specialize in logo design, branding, and Squarespace websites.

Outside of design, I’m usually outdoors, biking, paddle-boarding, gardening, or planning my next trip. My love for travel began as a travel agent and has taken me to some of my favourite places like Maui, Switzerland, and Italy. At home, I’m always creating, whether I’m cooking, crocheting, or painting murals for my kids.

With over 10 years of experience as a freelance designer and a Gold Squarespace Circle Partner, I help small businesses build confident, memorable brands. I combine strategy and creativity to design logos, identities, and websites that truly stand out.

Logo with black illustrated funky stylized text reading 'MEL GROULX'

How I help small businesses

Black and white icon of an artist's palette with a paintbrush resting on it.

LOGOS + BRANDING

From startups to rebrands, I create logos and brand identities that stand out and provide guidance for consistent use.

Brand packages
Black and white illustration of a computer window or browser with a minimalistic design.

WEBSITE DESIGN

I provide flexible design support for businesses. Perfect for big projects or ongoing needs without hiring a full-time designer.

Web packages
Drawing of a floppy disk with a black background, black outline, and white filling.

DESIGN RETAINER

I design easy-to-manage websites that helps your business get attention, specializing in Squarespace sites.

Retainer details
Smartphone displaying a social media profile of a woman named Mel Groulx with her photo, username @melgroulx, and icons for Instagram, LinkedIn, and Behance.

FIND ME ONLINE

A woman with curly hair wearing black sunglasses and a black top, smiling on a boat.
A young woman sitting on a log by a serene lake surrounded by mountains and forest during daytime.
Person paddleboarding on a river with rocky cliff and trees in the background under a clear blue sky.
A person standing on a viewing platform above a deep, narrow canyon with rushing water at the bottom and rock formations on the sides.
A person walking along a dirt trail on a mountainside with lush green vegetation and clouds covering the distant mountain ridges.

Explore how brands come to life.

Computer screen displaying animation of website design for various clients including Chatterbox, a speech and language therapy service for children, with an image of a smiling young girl tugging at her cheeks.
View portfolio